Housewares Business-to-business magazine for housewares retailers and their suppliers
Franke UK has launched its first ever branded consumer advertising campaign.
The German company produces integrated systems for food preparation and cooking, including sinks, taps, worktops, hoods and cooking appliances.
The promotion, entitled ‘My Wonderful Kitchen’, aims to introduce the brand to UK shoppers through a mix of digital and print content.
The push features brand ambassadors including Team GB hockey player Kate Richardson-Walsh, Swiss food blogger Nadia Demaso and kitchen designer Mark Wilkinson OBE.
The 12-month campaign will be boosted at key buying periods throughout the year.
Fiona Bowyer, marketing director at Franke UK, commented: “Market research, undertaken with help from KBB (Kitchen, Bedroom& Bathroom) marketing specialist One, displayed an obvious need for us to engage with more UK shoppers.
“We have never done anything like ‘My Wonderful Kitchen’ before, so One’s industry-relevant knowledge and experience was vital during the concept creation and planning stages.
“Their ideas gave plenty of food for thought and we were impressed with their creativity and campaign visuals, which brought everything to life.”
One has worked with the kitchen systems manufacturer for almost four decades, providing a range of services via its digital and client service teams.
Team GB hockey player Kate Richardson-Walsh
