Freemans’ festive activity began on October 27 making it the earliest Christmas campaign for the retailer in its 118-year history.
The digital department store unveiled the campaign over a week sooner than last year, in response to customers starting their Christmas shopping “earlier than ever”.
In the retailer’s latest TV advert iteration of “Made You Look,” designed for Christmas, the 10 and 20 second adverts are set to run until December 15. The adverts will appear across some of the biggest shows on ITV, Channel 4 and Channel 5 including Coronation Street and Emmerdale.
“Out of home” activity will also be trialled regionally for the first time, as well as digital campaign amplification via all of its owned channels and investment in paid channels including YouTube, Pinterest, Instagram and Facebook. The campaign showcases product heroes, including partywear, Christmas decorations and a “magical” kettle.
Freemans chief customer officer, Richard Cristofoli, said: “Customers are telling us they are actively looking for Christmas home, party and gift ideas earlier than ever as cost-of-living pressures mean spreading the cost is more important than ever.
“As such we made the decision to go earlier than ever before with Christmas at Freemans.”
