GfK takes a sober approach to sponsorship

Guests staying at The Hilton, Manchester Deansgate on the night of Britain’s Best Retailer Awards’ gala dinner will be given a helping hand towards more responsible driving, courtesy of GfK.

GfK takes a sober approach to sponsorship

As the latest sponsor of the Awards, which recognise the best in retailing skills and achievement, the industry statistics company is providing branded alcohol breath testers in each of the rooms for guests of the event.

The Awards gala dinner takes place this year at the Manchester Deansgate Hilton on November 7. For more information please contact Elanor Sayers at

Britain’s Best Retailer Awards are organised by, Housewares Magazine, DIY Week and Hardware & Garden Review.

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