gia’s Anne Kong to host presentation on window displays

On October 24 at 9am CT (3pm BST), Anne Kong will host a presentation on window displays called ‘The Window Stage in the Digital Age’. The gia Expert Juror will discuss the sensory power of display and new ways to create spatial experiences that attract and leave a lasting impression.

Today’s consumer spends most of their time viewing a screen. How can a store window compete with online experiences and flashy digital advertising? How can we get the analogue nature of a 3D display to rival digital imagery?Physical experiences have the power to alter our feelings and mood, increase our desires and even prompt us to make purchases.

Part of Anne’s presentation will be the announcement of the gia Top Window Global Honorees of 2023. The gia Top Window competition recognizes and celebrates the best and most innovative window displays in the home + housewares industry worldwide. The Global Honorees – one small retailer and one large retailer – win a trip to The Inspired Home Show in Chicago in March 2024.

Registration for the webinar is available via https://housewares-org.zoom.us/webinar/register/WN_yCulzA-fT96ag_sdFVFFJQ

Check Also

BHETA to host networking webinar with Rob Taylor from TikTok Shop

BHETA (The British Home Enhancement Trade Association) to hold an exclusive networking webinar with Rob …