The latest housewares name to join BHETA is laundry care and cleaning brand, Gleener UK.
Gleener UK started with one iconic product, the Ultimate Fuzz Remover™ and a decade later the company is an innovative, creative, and growing fabric care brand, seeking to make laundry day so much easier. Gleener products have won design and innovation awards and the brand has evolved into home / pet care and eco-friendly cleaning, with a very successful debut at Exclusively 2022.
Seema Grantham, BHETA’s sector manager for housewares said, “Gleener UK is hugely innovative in areas where consumers really care about great results. It’s a great addition to BHETA’s supplier base in the housewares sector.”