Global experts to discuss hot trends at 2017 Chicago housewares show

International lifestyle trends will be the focus of several presentations in the Innovation Theater at the 2017 International Home + Housewares Show in the US.

The event will be held from March 18 to March 21 at Chicago’s McCormick Place complex, and more than 20 sessions will be offered in the Innovation Theater over all four days of the show.

Billed as the show’s ‘destination for learning’, the Innovation Theater is located in Room E350 in the Hall of Global Innovation in the Lakeside Center and hosts hourly presentations which are free to attend.

Offering perspectives on how changing consumer lifestyles affect retail trends and housewares products around the world will be experts from global trend agencies including and Trend Bible, Euromonitor International and GfK.

On Saturday March 18 Naomi Shedden, who is senior trend strategist at UK-based home and interiors trend agency Trend Bible, will present ‘Home and Interior Trends 2018’.Her talk will include an introduction to trend forecasting for the home and interiors market, along with inspiration and future design direction for houseware products and kitchen trends for 2018. She will also reveal details of two major trends – Rebellious Energy and Iberian Spirit – as published in Trend Bible’s ‘Spring Summer 2018 Trend Book’.

‘Global Trends in Homewares and Appliances to 2021’ is the topic of global market intelligence publisher Euromonitor International’s session on Sunday March 19. Bob Hoyler, a research associate in Euromonitor’s Home and Tech section, will provide an overview of market sizes and growth rates for key categories within homewares and appliances in 42 countries, with analysis of the largest and the fastest-growing categories. He will also examine the major consumer and retail trends in North America and their impact on homewares and appliance sales, and offer a five-year forecast of projected growth in homewares and appliance sales to 2021.

On Monday March 20 Daniela Strebl, who is regional director of small appliances for Latin America at market research company GfK, will explore ‘The Latin American Market for Small Appliances’. Many US-based small appliances suppliers are focusing on expansion into Latin America and Daniela will explain how Latin American countries are ‘quite diverse and undergoing growing pains, whether economic or political or both’, and that housewares companies who better understand these markets will have opportunities for growth in the long run.

Closing out Monday’s Innovation Theater programme will be a panel consisting of judges for the Global Innovation Award (gia) programme. olfgang Gruschwitz, Scott Kohno, Henrik Peter Reisby Nielsen and Anne Kong will discuss the ‘Top 10 Retail Trends for Customer Engagement’.

The gia programme was created by the International Home + Housewares Show and the International Housewares Association of the US, to foster innovation and excellence in home and housewares retailing throughout the world.

The International Home + Housewares Show is organized by, International Housewares Association. The 2017 event will feature more than 2,200 exhibitors from around the globe showcasing their new products to an expected total of 62,000 attendees.

Show badge registration is now available at Further information about all of the Innovation Theater programs is available at

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