Housewares Business-to-business magazine for housewares retailers and their suppliers
Kitchen appliance manufacturer Gorenje has launched an exclusive cookbook aimed at supporting consumers in the kitchen.
Featuring a range of recipes and tips, the downloadable cookbook has been designed to ensure that Gorenje’s ‘HomeChef’ customers get the most out of their appliance.
The HomeChef features an interactive colour TFT display and electronic controls that allow users to select meals from the model’s recipe programmes. The oven operates in 30 different languages and offers a number of cooking modes for baking, defrosting, reheating, plate warming and cleaning.
Stuart Benson, sales director of Gorenje UK, commented: “The cookbook is ideal for any amateur chefs who love to cook at home. There are lots of fantastic European recipes featured from our roots in Slovenia, in addition to a number of classics such as lasagne, roast beef, and chocolate brownies.
“The book is downloadable from our website, and is a great added extra for our retailers to direct their customers to when they buy a HomeChef oven. We’re anticipating the book to be a hit.”
With a heritage of over 60 years, Gorenje is Slovenia’s largest international company, with one of the largest appliance production facilities in Europe. Its product range includes washing machines, tumble dryers, fridges and freezers and cooking appliances.
