Housewares Business-to-business magazine for housewares retailers and their suppliers
Brendan Lynch, finalist in the 2012 series of the Great British Bake Off, is visiting Ethos International’s stand at Spring Fair today, Sunday February 3.
His appearance ties in with the launch of the company’s new bakeware and food preparation range, produced under licence from the hit television series.
He will be on the Ethos stand between 10am and 4pm.
Brendan made the final of the third series of the BAFTA-winning BBC Two programme, which was watched by over 7.2m people.
Ethos International has worked alongside television producers, Love Productions, to create an initial range of 43 bakeware and food preparation items under the Great British Bake Off brand. The items have been developed in consultation with and tested by the home economists from the television series to maximise their performance.
The bakeware is manufactured in the UK from British steel and features a premium Teflon Select non-stick interior, and is guaranteed for 10 years.
The format of the Great British Bake Off television series has been sold in many foreign territories such as the USA, France, Australia, Ireland and Norway.
In the UK over 600,000 books have been sold and gifting, stationery and calendar ranges were launched in 2012. Series 4, comprising 10 60-minute episodes, is planned for this summer.
