‘Great British Bake Off’ grabs ratings on its return

‘The Great British Bake Off’ returned with strong ratings for its first show, adding more than a million viewers on to last year’s series opener.

'Great British Bake Off' grabs ratings on its return

Viewing figures for the BBC2 cookery contest, which aired on Tuesday at 8pm, peaked at 6.3 million – up from 3 million who tuned into the equivalent episode in August 2012.

It beat all other TV programmes in its hour-long time slot including hospital soap ‘Holby City’ on BBC1 and detective drama ‘Lewis’ on ITV1, taking a 26.2% share of the audience.

In this fourth series of the Bafta-award winning show, judges Paul Hollywood and Mary Berry return along with presenters Sue Perkins and Mel Giedroyc, to preside over a new set of 13 amateur bakers.

In the first episode, they were challenged to make a sandwich cake, an angel food cake and a chocolate cake.

Last year, 7.3 million watched law student John Whaite win the competition.

Check Also

Nfinite expands product visual creation offerings for CPG companies

Nfinite has expanded offerings for CPG and released new insights from independent research conducted by …