Habitat unveils flagship store at Westfield London

Habitat opened a new stand-alone flagship store last Friday (September 14) at Westfield London-White City.

Forming part of shopping centre’s new ‘Home’ hub – which brings together a selection of homeware and furniture retailers – the 4,700sq ft store features more than 1,400 products from the Habitat collection across, furniture, lighting, textiles and home accessories.

A second Habitat store is set to open in Brighton city centre in November, as part of the Hanningtons Estate redevelopment of the Brighton Lanes shopping area. Ranged over two floors, the 6,500sq ft store will showcase around 3,000 Habitat products, with room settings and a workshop and events space.

Habitat managing director Clare Askem said: “Working with Westfield London to create a major new homeware destination for London has been a hugely exciting project to be part of and, we think, a fitting location in which to launch our first stand-alone Habitat store for 10 years.

“As we evolve the Habitat brand, we’re conscious of catering for customers who increasingly want the choice of shopping in stores or online in a way that suits them. Alongside good digital growth, we’ve seen a great reaction to our store format trials which allow customers to interact with our products in different retail environments.

“Westfield London will be our first large format store to offer customers a new immersive Habitat shopping experience within a major shopping mall and is aimed at those who who want the convenience of different fashion, home and entertainment retailers in one easy-to-shop location.”

In addition to London Westfield, Habitat has two stand-alone London flagship stores at Tottenham Court Road (25,000sq ft) and Finchley Road (18,000sq ft), plus a 2,000sq ft Mini store in Leeds.

There are also 11 Mini Habitat stores (measuring around 2,000sq ft and carrying 600-plus products) in Sainsbury’s supermarkets across the UK, as well as a digital store at habitat.co.uk which offers over 2,300 Click & Collect locations and home delivery nationwide

The Habitat brand has been owned by Sainsbury’s since September 2016.

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