Since its creation by French journalist Franklin Loufrani in 1972, Smiley® has been spreading joy and optimism across generations. Smiley® continues to shape modern culture through high-profile collaborations in fashion, art and homeware, cementing its status as one of the world’s leading global licensing enterprises.

The HADEN x SMILEY® collection brings together the functionality of premium kitchenware with the iconic popular culture brand, Smiley®. This exclusive partnership invites consumers to add some positivity into their homes and elevate their daily routines. This collection includes a 1.7L Kettle, 4-Slice Toaster and 4.5L Air Fryer. Stay tuned, this collection is launching in April 2024.
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