Haier Europe has appointed Neil Tunstall as its new CEO following a thorough global search process.
Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and seven manufacturing sites.
Tunstall is an internationally experienced business leader with a strong marketing and commercial background and a proven track record of success across complex consumer business driven by technological innovation. He will lead the region to continue promoting long-term value creation for more customers and consumers across the region, positioning Haier Europe as the undisputed leader and the first consumer choice for smart home solutions.
He said: “I am delighted to have been appointed to lead Haier Europe. It is a business with an impressive manufacturing footprint, a strong brand portfolio, a talented team and an enviable reputation as a leader in the major appliances industry. I am convinced by the strength of Haier Europe’s fundamentals and its potential, and I look forward to building on the great work already in place. I will be very focused on working with the central Haier Europe team and the markets to remain at the forefront of innovation in product technology and scenario-based solutions, as we serve millions of people around the world who use our products every day.”
He has served Haier for the last seven months as UK&I Managing Director, leading the market towards the objective of being the number one company. He will retain his responsibilities for the market until a successor is appointed.
Tunstall replaces Mr. Yannick Fierling, whose decision to leave the company was previously communicated.
