Haier Europe has appointed Francesco Di Valentin as the company’s new chief business officer. He will join the Haier Europe’s senior leadership team and report directly to CEO Neil Tunstall.

Francesco Di Valentin photo Haier Europe welcomes new chief business officer

Di Valentin will be responsible for ensuring the zero-distance mindset with the markets and customers permeates all business activities. He will lead the markets and collaborate extensively with the CEO and the members of the SLT to drive revenues and customers’ satisfaction as well as create a “supplier of choice” culture towards trade customers in the European markets.

“I am delighted to have been appointed to lead this new role at Haier Europe. It is a very strategic one as the company is committed to pursuing its ambition to be the undisputed leader in the major appliances industry and the first consumer choice for smart home solutions. I will be very focused on working with the markets, the Product Lines and all the supporting functions to achieve and cultivate zero distance, delighting our current and future customers and consumers,” he said.