Housewares Business-to-business magazine for housewares retailers and their suppliers
One of the world’s number one brands in major appliances, Haier, has launched in the Republic of Ireland, bringing its high-quality cooling and laundry models to the thriving market. 
With ten cooling models available now, Haier will follow up with four laundry products, with a total of 14 appliances available by the end of May 2020.
A stylish range of fridge freezers, including American style, multi-door and combi models, as well as a 53 bottle-capacity wine cooler, are available from a range of stockists, including Harvey Norman, DID, Power City, Euronics and independent electrical retailers.
Included in the launch models is the Haier HB18FGSAAA American-style fridge freezer, complete with the brand’s Fresher Techs which keeps food fresher for longer. The A++ rated model has a unique glass finish and a ‘fresher pad’ for faster freezing and defrosting.
The four washing machines that will follow are all 8-12kg capacity, A+++ rated, have 16 wash programmes and feature Haier ABT, an exclusive anti-bacterial treatment that kills 99.8% of bacteria in the drawer and door gasket, preventing bad smells and limescale build up – leaving clothes feeling cleaner.
Two of the four washing machines also feature Haier’s direct motion technology, offering an ultra-quiet operation volume of just 65dB on spin cycle, no louder than a standard conversation and a lifetime guarantee on the motor.
Haier is the parent company of the Hoover Candy Group and will be using the brand’s existing channel infrastructure which has been operating in the ROI for more than five decades.
David Meyerowitz, chief executive officer, UK & Republic of Ireland at Haier Europe, said: “The Republic of Ireland has been a key market for the business for many years and we’re delighted to be expanding our product offering in the country with the introduction of Haier models.
“With an objective to create stylish, innovative, premium products that respond to real consumer needs, Haier has been able to deliver on its core values of quality and reliability to exceed discerning consumer expectations.”
