Halloween sales outperform Valentine’s Day

Halloween is now more important than Valentine’s Day to Tesco, with sales of merchandise relating to the day trebling since 2005.

Halloween sales outperform Valentine’s Day

The spooky day – which falls on October 31 – has become one of the year’s main events for the supermarket, now equal in sales terms to Mother’s Day and Father’s Day combined.

Tesco expects to shift £55m-worth of Halloween products this year, including 1.4m pumpkins, 2m toffee apples and 1.5m fancy dress costumes.

Meanwhile, Halloween is growing 12% year-on-year at Asda, which says that confectionery and bakery lines – including ghoulish cupcakes – are amongst its most important products of the season.

The three-week run-up to Halloween was worth some £300m to grocers last year, according to Nielsen.

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