Heinz launches nationwide search for recipes

Heinz [Seriously] Good Mayonnaise is launching a nationwide search for the best tasting recipes.

Foodie influencers and bloggers across the country are being invited to create ‘one seriously good spoonful’ in its pursuit of ‘the most mouth-watering mouthful’.

A panel of foodie professionals, comprising writer, editor, TV presenter food critic William Sitwell and food stylist, photographer and recipe writer Nico Ghirlando will judge the entries.

William said: “People are searching for new and exciting ways to express themselves through food, with taste at the epicentre of food experiences and news. This competition is a great way of celebrating this love of food but, most importantly, will reveal inventive and unusual taste combinations to excite us all.”

Nico commented: “In today’s fast-paced world, where everything is at your fingertips, people consume life, news, food and information in bite-size chunks. They want exciting food experiences that fit their lives, without sacrificing on quality or taste. I’m really looking forward to seeing how the nation’s foodies get behind this challenge, knocking us out with incredible taste in just one simple mouthful.”

Entrants can submit their recipes online using #heinzseriouslygood, where points will be awarded for taste, ingredients used and the story behind their spoonful.

Shortlisted entrants will then be invited to prepare their spoonfuls in one of two live judging events taking place in September. One national winner will be crowned in October. For full details on how to enter and terms and conditions, visit www.seriouslygoodspoonsfuls.co.uk

The competition forms part of the launch of the new Heinz [Seriously] Good Mayonnaise range, which made its debut in March.

Shireen Hamdy, senior brand manager at Kraft Heinz Company, said: “Heinz is really excited to launch Seriously Good Spoonfuls this summer. We hope to see some interesting recipes that use the new deliciously indulgent product by Heinz, in an original way.” 

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