Home baking gets Ideal Home Show boost

The Ideal Home Show is capitalising on the boom in home baking by launching a nationwide search for the UK’s Home Baker of the Year.

Home baking gets Ideal Home Show boost

The show has been asking consumers to send in their ultimate home baking recipe plus a picture of the finished item for the chance to go through to the shortlist. Five finalists will then be invited to join the bake-off final live at the show on March 30.

The winner will receive a chance to be published in the Ideal Home Show’s official recipe book to be launched at the show in 2011, as well as go on a cake decorating course with an overnight stay in a top London hotel.

The Ideal Home Show runs at London’s Earl’s Court from March 20 to April 5.

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