Homebase launches new app

Home enhancement retailer Homebase has launched new smartphone and tablet mobile applications to support its aim ‘to create a more inspirational and digital experience for its customers’.

Homebase launches new app

The app, which will run on multiple devices including iOS 7 and Android, offers an array of features including the ability to browse and refine Homebase’s entire product collection, check stock and reserve to stores nationwide, and allow customers to find their nearest store using GPS.

Taking advantage of the huge growth in mobile and tablet ownership, Homebase now sees over 50% of its traffic coming through these devices. The chain says the app has seen immediate success, with over 70,000 downloads across multiple devices.

Siobhan Fitzpatrick, director of multichannel at Homebase, said: “We’re really excited and proud to be launching the Homebase app which aims to make shopping with us via touch devices a great experience, and planning and creating an inspirational home easy.

“With the demand for online shopping increasing, we’re listening to our customers and giving them an app that’s as easy and convenient to use as possible. This is just the beginning of a number of new developments and additional features for our digital channels which we will be bringing to our customers in the coming months.”

Homebase sells around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business. Homebase is part of Home Retail Group.

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