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Hotpoint is supporting Matthew Bamber, aka ‘The Fridge Hiker’, in his mission to raise awareness and funds for the Help for Heroes charity, which provides lifetime support for the Armed Forces community and their families.
Starting his mission in 2016, Matthew has so far completed a total of 12 journeys covering over 75 miles with an under counter fridge that weighs 29 kg, which was donated by Hotpoint, strapped to his back using a specially designed frame.
The idea of ‘The Fridge Hiker’ came to Matthew after he learned that members of the Armed Forces carry over 30kg in their packs, covering vast distances through difficult terrains. The Hotpoint fridge (RLAAV22P.1.1) has been integral to Matthew’s campaign, drawing attention and helping him to raise over £9,000.
Ian Moverley, UK corporate reputation and public affairs director of Whirlpool UK Appliances, said: “Hotpoint is honoured to support Matthew. We believe it’s important to give back and to support initiatives where we can. The journeys that Matthew has been on, together with the Hotpoint fridge, are tremendous – and donating the fridge was a no-brainer.”
Matthew commented: “Without Hotpoint, the idea could not have happened. Rucksacks can conceal weight, with passers-by not understanding the true weight on your shoulders. When they see the fridge, they get it. The fridge acts as a symbol and I’m blown away by the funds so far raised. I’m thrilled to continue the journey in 2019, to keep raising awareness and money for Help for Heroes, together with the Hotpoint fridge.”
To learn more about The Fridge Hiker, visit https://www.facebook.com/thefridgehiker/
Matthew Bamber, ‘The Fridge Hiker’, pictured with the Hotpoint under counter fridge (RLAAV22P.1.1)
