Hotpoint takes ‘Fresh Thinking For Forgotten Food’ campaign on the road

Following the launch of Hotpoint’s ‘Fresh Thinking for Forgotten Food’ campaign with brand ambassador celebrity chef Jamie Oliver last month, the company is touring the country with its ‘Fresh Thinking’ mobile kitchen roadshow.

Since July 27, the mobile kitchen has been showcasing tips that help to reduce and prevent food waste. Pitching-up at five different locations across the UK, Hotpoint is demonstrating recipes that use ingredients that are wasted the most in the UK. These include bread, dairy items and fruit and vegetables.

The roadshow is also promoting Hotpoint’s ‘Leftovers Recipe Challenge’, which encourages consumers to enter a competition by submitting their favourite recipe using leftovers, with a chance to win tickets to the Fresh Thinking pop-up café event in October, where all dishes served will be inspired by the Challenge,andmeet Jamie. The winner of the Challenge will also win a Hotpoint Day1 fridge freezer, which encompasses a series of technologies that keep food fresh for longer.

Hotpoint head of brand Jennifer Taylor said: “Hotpoint is passionate about the issue of food waste and we are keen to help consumers reduce avoidable food waste at home. The mission of the roadshow is to show people how easy, beneficial and delicious it is to cook with leftover ingredients. The mobile kitchen is an exciting opportunity for visitors to learn useful hints and tips as well as discover delicious recipes that are easy to remember and use. The roadshow will be engaging and educational and we are thrilled to offer consumers a platform to share their leftovers-inspired recipes.”

The roadshow has already visited Camp Bestival at Lulworth Castle in Dorset (on July 27-29) and The Mall at Cribbs Causeway in Bristol (August 4- 5). The next stops on the tour are: Silverburn shopping centre in Glasgow (August 18-19), Lakeside shopping centre in Essex (September 1-2) and The Trafford Centre in Manchester (September 8-9).


The Hotpoint Fresh Thinking Mobile Kitchen


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