There are five key ways to grow your business.
1) Acquire new customers
2) Raise the sales conversion rate of customers – convert a greater number of visitors into customers
3) Make more sales to existing customers – increase the frequency of store visits by customers
4) Make higher value sales to existing customers – use up-selling knowledge during the sales process to increase your average sales price
5) Create better systems – look at sales analysis, customer buying patterns, demographics, geographic patterns etc… learn more about your customers
Which of these do you do well, and which can you improve?
