Housewares Business-to-business magazine for housewares retailers and their suppliers
New research by AppliancesDirect.co.uk has revealed that only 41% of Brits spring cleaned their homes this year.
The findings of a survey of 1,015 UK adults by the household appliances retailer show that in comparison, 59% did not undertake the annual ritual.
When asked why, 44% of respondents admitted that they don’t know which cleaning tasks are involved. A further 37% said they don’t even know what the term ‘spring clean’ means and 35% said they didn’t have the time to spend spring cleaning the home this year. This was followed by 27% who confessed that it was because they needed help to complete spring cleaning chores, while 19% said they believe their homes don’t need cleaning.
According the study, key spring cleaning tasks not done by many Brits included dusting skirting boards (14%), washing bedroom pillows (11%) and vacuuming air vents (7%).
AppliancesDirect.co.uk marketing manager Mark Kelly commented: “Surprisingly, there are still many of us who don’t know how to effectively do an annual spring clean – and even some that don’t know what a spring clean actually is, despite it being a longstanding British tradition.
“It’s clear that Brits are leading busier lives than ever before, but it’s important to stay on top of the spring clean – and the task does only come around once every year.
“Perhaps by separating the spring cleaning chores into smaller chunks among the whole family it can be more manageable and easier for many of us? And it doesn’t have to be dull: why not make it more enjoyable by playing music while doing these tasks?”
Despite the majority of us not doing a spring clean this year, 43% admitted that they stress about the cleanliness of their homes.
