Indies promote local christmas shopping with ‘festive fiesta’

Fifteen independent traders in the East Yorkshire town of Beverley are opening their doors on Sunday December 1 for a Festive Fiesta.

The event is billed as a celebration of the town’s diverse range of shops and a reminder to everyone to support the town’s retail economy by shopping locally this Christmas.

The independent retailers participating in the initiative are all part of the Independent Beverley campaign, set up two years ago by Amalia Booker and Antony Barton of retail outlet Amanti, which specialises in kitchenware, gifts, furniture and home accessories.

Amalia says: “Even in a town like Beverley, that appears to be successful and affluent, trading can be hard. As the busiest retail month is upon us, we wanted to use the event as an opportunity to shout about the importance of visiting and using local, independent shops. Most of us don’t have big marketing budgets so the obvious thing to do is to come together and start promoting one another in an active way.”

“Above all, we want people to experience all the good things that independent shops have to offer – special and unusual products, wonderful service and a personality that’s unique to each one.”

Each shop will be doing something unique to celebrate the occasion. There will be promotions, special offers and treats available from balloons and cakes to spiced cider.

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