Housewares Business-to-business magazine for housewares retailers and their suppliers
After reaching the finals of The Housewares Innovation Awards 2016, Mastrad’s Express Whisk has continued its run of success, with the product chosen to be part of the Solutions exhibition at Ambiente.
Located in a key area at last month’s German trade show in Frankfurt, Solutions is a magnet for buyers who come to check out the display of ‘products with intelligence’. It features items described as ‘clever solutions for everyday kitchen and household problems’.
Mastrad commercial director Andrew Geddes said: “With design innovation at the company going from strength to strength, we’re proud to have been included in the prestigious Solutions display.
“Express Whisk is a perfect example of the innovation offered by the company, and designed to make life easier with its uncomplicated versatility. It offers many features including flexible silicone coated steel wires, a rotating ball joint and an adjustable mechanism which enables it to change shape according to your needs – from a long and slender format, to a classic balloon shape or a distinctive flat position.”
Express Whisk from Mastrad
