Housewares Business-to-business magazine for housewares retailers and their suppliers
Today sees the opening of the first of Jamie Oliver’s new Recipease food and cooking shops, in Clapham Junction, south London.
The new-concept store combines the sale of takeaway meals and groceries with cookery classes.
“We can’t do rock-bottom prices, we’re using great ingredients and have great people,” said a spokesman. “People can come in and get a meal for two for £12 – it’s good stuff and nutritious”.
Typical ready meals include lasagne, vegetable macaroni and beef en croute, while today’s cookery lesson is about how to make a fish pie.
If successful, the Recipease format will be rolled out nationwide over the next two years.
