Jean-Patrique reprimanded for ad code ‘disregard’

Jean-Patrique Cookware is in trouble with the advertising watchdog again – not only for a misleading ad but for a contemptuous attitude to the rules.

Jean-Patrique reprimanded for ad code 'disregard'

The online retailer was pulled up by the Advertising Standards Authority earlier this year for having insufficient stock of kettles, offered as a free gift with orders over £30 in a special promotion, to meet the demand.

Now, the ASA has upheld a complaint about an email ad for a five-piece chef’s knife set which stated: “Our RRP £125.75 today £1.99!” Further text stated: “We request a small charge of … to help cover administration, fulfilment, packing, handling and insured courier costs”.

The ASA said the ad was misleading because the additional amount that would be charged was not given.

It also said it was concerned that Jean-Patrique Cookware had failed to respond to its enquiries, and by its “apparent disregard for the Code…We reminded them of their obligations under the Code and told them to respond promptly in future.”

It added: “We told CAP [the Committee of Advertising Practice] to inform its members about the problem with Jean-Patrique Cookware.”

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