Jeremey Clarkson is planning his own range of beer mats, pint glasses and kitchenware to mark the launch of his new pub – which had a chaotic opening weekend.
Applications made to the Intellectual Property Office show the presenter is looking to cash in on a number of goods which are linked to The Farmer’s Dog, his new pub, in the Cotswolds.
Mr Clarkson’s new establishment opened its door to the public this weekend and the former Top Gear presenter admitted the opening was a ‘s***show’ after being overrun by fans, with 150 punters turned away amid four-hour queues.
He plans to copy the items sold bearing the farm’s name and a logo of a tractor with that of his new money-spinning venture near Burford in West Oxfordshire.
Paperwork filed with the Intellectual Property Office reveal that the company set up to run the pub has applied to trademark The Farmer’s Dog name.
Baobab Productions also applied for the name ‘The Farmer’s Puppy’, a mobile kitchen, and Hop and Chops which will go on branded kitchenware as well as food and drink.
