Housewares Business-to-business magazine for housewares retailers and their suppliers
JML’s ceramic Ceracraft Pan has been voted as the winner of the general household clothing category of the Product of the Year (POY) Awards.
JML says POY is the world’s largest independent consumer-voted survey, recognising the year’s most innovative consumer products. In the UK, more than 12,000 shoppers took part in the survey in 2014.
JML sold over one million units of its ceramic Ceracraft Pans in the UK in 2013.
JML sales director Rob Falconer said: “Our sales tell us we have an amazing product and to have it recognised by POY is a great boost.”
CEO of POY Management, Mike Nolan, says: “POY continues to be in the forefront of product innovation. Increasing distribution, getting new listings and driving sales are proven benefits of POY – never more so than in this, our tenth year in the UK. That longevity means that shoppers, retailers and the trade recognise and look out for the logo.”
JML will update their latest television campaign to reflect this. It will prominently feature the POY endorsement. The logo will be on-pack throughout 2014.
The Ceracraft Pan has also been given endorsements by ‘House Beautiful’ and the Good Housekeeping Institute. With a ceramic coated surface, the pan has an easy grip handle and a lightweight feel. It has an aluminium base and so can be used on all hob types including induction cookers
