John Lewis Christmas campaign goes the extra mile

The lengths people go to to find the perfect gift at Christmas is the theme of John Lewis’s Christmas television advertising campaign, which launches tomorrow.

John Lewis Christmas campaign goes the extra mile

The ad, which has the strapline Give a little more love this Christmas, features a snowwoman and a snowman, who mysteriously disappears on an epic journey, only returning on Christmas morning. It is set to The Power of Love sung by Gabrielle Aplin, who has released three EPs through her own record label and amassed over 12m YouTube views, and whose debut album is scheduled for release next year.

The first full broadcast of the ad will be during Derren Brown: Fear and Faith at 9:10pm on Friday, the campaign running for six weeks. The 90-second ad will be supported by a combination of 60- and 30-second versions as well as in-store, press and online marketing, including a significant push on the retailer’s social media channels.

Last year’s John Lewis Christmas ad, featuring a little boy giving his parents the perfect gift on Christmas morning, won multiple awards.

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