Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis & Partners is launching an exclusive new collaboration with design-led furniture brand Swoon which will be available in 11 shops across the UK and on johnlewis.com from the end of this month.
The collection of furniture is the creation of Swoon’s in-house design studio and has been manufactured by John Lewis & Partners.
The retailer said the collection ‘celebrates modernist architecture, retro deco-design and mid-century modern, accented with natural materials, brass and marble’. It comprises 20 living room pieces and four upholstery pieces offered in a range of different fabrics.
The department store group’s living & dining buyer David Barrett commented: “Exciting designs and unique pieces have been created with interesting colours and substrates for homeowners to add personality to their schemes. Swoon developed the inspirations and designs of the collection, and we’ve worked tirelessly to ensure the quality of the products is what you’d expect from us, partnered with forward thinking designs from them.”
Sam Baldry, head of design at Swoon, added: “It’s the first time we have designed exclusively for a brand other than ourselves, and the collection is stunning. It brings to life the signature Swoon aesthetic that everyone has come to know and love – we have played with deep bold colour palettes, the use of textured wood and a mix of vintage art deco-inspired shapes in each piece. We are extremely excited to finally reveal and share the collection with John Lewis and Swoon customers and home enthusiasts alike.”
John Lewis & Partners operates 51 John Lewis & Partners shops across the UK (37 department stores, 12 John Lewis ‘at home’ stores and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.
Swoon Mendel Sideboard (£699), Swoon Zelda Octagonal Mirror Antique Brass (£195)
