John Lewis launches ‘revolutionary’ new home cleaning brand

John Lewis is the first retailer to market a ‘revolutionary’ new home care brand.

TINCTURE London is billed as the first luxury 100% all-natural collection of holistic cleaning and lifestyle products.

The department store group’s utility buyer Matt Thomas said: “We are consistently committed to bringing our customers the very best new product innovations, and TINCTURE marks an exciting development in the field of home cleaning.

“We’re thrilled to offer our customers this revolutionary new British brand, particularly as it’s one that perfectly fits our ethos of quality and value,

TINCTURE is available in nine of the chain’s biggest branches including its Oxford Street flagship and Peter Jones on Sloane Square and online at

The founders of TINCTURE, sisters Angelika Davenport and Anastasia Brozler, commented: “This is a project that’s come from the very heart of both of us and has been in development for a number of years.

“To have the backing of Britain’s most prestigious department store for a fledgling brand is a huge achievement, particularly as they are as passionate about our brand values as we are.”

The pair says TINCTURE is the first brand of its kind made with 100% natural, botanical ingredients, combined with silver technology.

The ingredients are sustainably sourced and gentle to the environment, while the bottles are fully recyclable and printed with reduced labelling.

The products are manufactured in Norfolk. The cleaning range includes all purpose cleaner, bathroom cleaner, glass and mirror spray, floor concentrate and furniture polish, while the lifestyle range includes hand wash, hand lotion and room spray.

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