John Lewis will launch a wide array of new homeware brands, including a line of pots and pans by actor Stanley Tucci as it bids to rejuvenate its retail offerings and attract new shoppers.
According to Business Matters the retailer plans to introduce new lighting, kitchenware, and furniture brands this September; over the past year it has added 130 new homeware brands over the past year.
It has expanded its homeware, furniture and lighting range by 15% compared to last summer.
The company’s expansion is seen as a strategic effort by John Lewis to leverage its market advantage, reviving its department stores and continuing its turnaround. Peter Ruis, who joined John Lewis in January as Executive Director, is leading this push. Ruis has been focusing on enhancing customer service, including increasing shop floor staff, and identifying homeware as a key growth area.
Additionally, John Lewis plans to invest in updating homeware concession stands and fixtures, with around 180 improvements across its homeware departments, including 150 updates this year. This includes the installation of more “shop within a shop” concepts, dedicating space to specific brands.
The scale of investment in this homeware overhaul is considerable. John Lewis is reportedly spending nearly £1 million to refurbish the home department at its flagship Oxford Street store in London.
