Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis has taken ownership of its new shop in Grand Central Birmingham.
The department store group will be the anchor tenant of the Grand Central development at Birmingham New Street station when it opens in 2015, and will be joined by more than 40 premium and quality high street stores and 20-plus concept cafes and restaurants.
John Lewis is investing £35million in the 250,000sq ft shop, which will be one of its largest outside London, stocking more than 350,000 products including homeware, fashion, furniture, beauty and technology.
The retailer said that the design of the four-storey shop will ‘reflect fluidity and movement, designed to symbolise the rich jewellery heritage of the city of Birmingham’. The walkways and restaurants of Grand Central will continue this theme and will be flooded with natural light from a huge glass atrium. The entire shopping centre and station will be wrapped in a mirror-polished stainless steel façade, creating a landmark building in the heart of Birmingham.
John Lewis property director Jeremy Collins said: “We have held an ambition to open in the city for many years. We are looking forward to expanding our reach to customers across the region for the first time, providing them with more convenient access to our inspiring products and great service.”
