John Lewis’ weekly sales break £100m barrier as Xmas shopping begins

This week saw sales of £108.8m for John Lewis – breaking the £100m barrier for the first time this year and matching its 2013 record for the earliest week to have reached this milestone.

John Lewis' weekly sales break £100m barrier as Xmas shopping begins

Sales at the department sales group were up 7.2% on last year and up 13.7% week-on-week. Online sales were up 15% year-on-year.

John Lewis director, retail operations development Simon Russell said: “We’re delighted to have broken the £100m sales barrier this week, matching our previous record for the earliest week to achieve this level of sales.

“Alongside this, our lighting department achieved its best ever sales week (+10.4% year-on-year), with designer brands performing particularly well. This is particularly pleasing, reinforcing John Lewis as the destination for both design-led and practical home interiors.

“Planning for additional guests over the festive period appears well under way this week too, with customers giving their homes pre-Christmas makeovers with impressive results from guest beds and kitchen appliances.”

Home showed the strongest signs of this trend with sales up 9% year-on-year. Guest beds and bedlinen were particularly strong performers: up 50% and 11% year-on-year respectively. Pre-Christmas kitchen improvements also started with Smeg range cookers up 179% year-on-year. This was joined by ‘impressive’ week-on-week performances from the Bosch American style fridge freezer (up 44%) and John Lewis built in oven (up 10%).

Simon Russell added: “Sales were also helped by customers coming into shops for our Countdown to Christmas weekend. Our Never Knowingly Undersold promise also came into force as we matched a competitor’s promotion.”

The Countdown to Christmas event drove footfall to branches, with ‘stand-out’ performances from John Lewis ‘At Home’ shops at Newbury (+21.4%), Chichester (+20.3%), Poole (+19.6%), Tunbridge Wells (+13.5%), Exeter (+19.%) and Stratford (+12.5.%).

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