Housewares Business-to-business magazine for housewares retailers and their suppliers
Cleaning technology brand Kärcher has joined BHETA. Founded in 1935 by Alfred Kärcher, the company has a history of innovation with over 1,000 employees in research and development alone, hundreds of active patents and a worldwide reputation of new product launches.
Starting with a hot air blower for warming up aircraft engines, the company’s early life was largely devoted to serving the aviation industry, moving into the construction sector in the late 1940s. In 1950 Kärcher provided a breakthrough in cleaning technology with the development of Europe’s first hot water high-pressure cleaner, and its design for heating the water proves so forward-looking that it is still the basis of all similar products today. Henceforward, the company redirected itself towards cleaning.
By the early 1970s Kärcher began to focus on high-pressure technology for professional users as well as introducing its famous Kärcher yellow. Ten years later and now with production and sales companies all over the world, Kärcher introduce the world’s first portable high-pressure cleaner for private households and launched into the DIY sector.
Through acquisition and continual product innovation within professional and domestic cleaning, the range has grown exponentially. Products such as scrubber driers, vacuums, municipal equipment, robotics, garden products including pumps, hoses, trigger guns, sprinklers and watering systems and the first window vac are supported with huge investments in tech, sustainability and management systems.
The company has over 13,000 employees in 120 companies and seventy countries. Over 50,000 service outlets supply customers all over the world.
Keeley Vernon, BHETA’s sector manager for DIY and garden said: “Kärcher is the leading name in cleaning technology for the DIY, garden, and professional markets worldwide. This is great news for BHETA.”
