Housewares Business-to-business magazine for housewares retailers and their suppliers
Kenwood’s latest food processor, the Multipro Excel, has achieved accreditation from the Good Housekeeping Institute.
The GHI Award is a stamp of approval recognised by consumers as a mark of quality, reassuring them they are making a good choice, and ultimately boosting sales for retailers.
In tests, the Multipro Excel scored full marks for puréeing soups, grating cheese and carrots, slicing cucumbers, mincing beef, crumbing bread and whisking cream. The citrus press and the mill were singled out for speed and efficiency, and the innovative inbuilt scales were highlighted as “invaluable”.
Penny Jones, Kenwood brand manager, said: “We’ll be communicating the accreditation news on-pack from April, which will provide huge stand-out from competitive products and offer a real selling point for retailers.”
The Multipro Excel FP980 has a retail price of £299.99.
