Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Kenwood has won a Gold iF Design Award for its Kenwood CHEF Sense stand mixer.
The internationally renowned iF Design Awards represent outstanding design achievements and Kenwood says it is one of the few British brands to receive this accolade.
Held annually since 1953, the Awards attracted almost 5,000 product entries from more than 50 countries and was judged by 53 experts from 20 countries. The best entries are awarded an iF Gold Award while other entries receive an iF Award for outstanding design quality. There were 1,500 winning entries and within these, 75 Golds were awarded.
Commenting on the Kenwood CHEF Sense, the iF Design jury said: “Everything about this kitchen machine is perfect: it’s sturdy, it’s easy to clean and it delivers very high performance. Using high-end materials, all these functions have been translated into a very clean and clear design concept that instantly communicates trust, efficiency and high quality.”
Jamie Weaden, industrial design team leader at Kenwood commented: “Kenwood’s products have won numerous design awards over the decades, but as the iF Gold Award recognises only the very elite of the winners. It’s especially prestigious and an achievement we are very proud of. Our products achieve both a rational consumer pull as well as an emotional one. What sets the CHEF Sense apart from its competitors is the focus given to aesthetics and delivering the best user experience we possibly could.”
As well as a Gold Award, Kenwood also walked away with a further two iF Design Awards for the Kenwood MultiOne and Kenwood Multipro Micro. Jamie Weaden added: “Similarly, the MultiOne and Multipro Micro have been designed with both user convenience and functionality front of mind. We believe a progressive aesthetic paired with investment in the key touch points, both in terms of time and cost, will be critical in driving desire and delivering delight in ownership for many years to come.”
The following criteria were taken into consideration when selecting the award winners: degree of innovation/creativity, design quality, workmanship, choice of material, environmental compatibility, functionality, utility, safety, ergonomics and universal design. The iF award ceremony took place on February 27 at BMW Welt in Munich.
