Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Kitchen Craft has announced a new partnership with artisan baker and media personality Paul Hollywood.
The celebrity chef, best known for being a judge on BBC TV series ‘The Great British Bake Off’ alongside Mary Berry, has worked with the Kitchen Craft design team to create a collection of products specifically for baking in the home.
Addressing the surging popularity in home-made baking beyond cakes, such as bread, pies and puddings, while appealing to both the male and female baker, the range is focused on bakeware and baking prep tools and accessories which are described as ‘both desirable and functional’.
The new products will be unveiled as a preview at the Spring Fair (Hall 9 G24 / H25) in Birmingham from February 7-11 and Ambiente (Hall 1.1. B70 & B71) in Frankfurt from February 12-16.
Kitchen Craft said: ‘The partnership is a meeting of minds, given Paul’s unequivocal expertise in baking and our history in creating highly innovative, commercial products, particularly within the bakeware sector.’
