Justin Delapa has been appointed as general manager of KitchenAid EMEA and will be responsible for the brand’s strategic vision.
Delapa has a strong background, due to his senior management experience with KitchenAid US, most recently as global director of Coffee & Espresso.
In his 16 years within the Whirlpool Group, Justin gained a solid knowledge of the industry and has an extensive experience in sales, operations, merchandising and marketing. He graduated from Michigan State University with a degree in marketing and earned his MBA from the University of Chicago, Booth School of Business. He will put his experience at the disposal of the European market to strengthen the brand and the operation across the EMEA.
“I’m extremely grateful for the opportunity to lead the KitchenAid Small Appliance business for the EMEA region. We have strong ambitions, and my challenge will be to take the brand as far as possible, in terms of sales and brand awareness not only for the stand mixer category but also for our breakfast, coffee and food preparation products to keep delighting our consumers. I’m looking forward to contributing to the company’s success in EMEA.”