Housewares Business-to-business magazine for housewares retailers and their suppliers
Kichenware will outsell all other homewares during the Valentine’s Day period, according to figures from a leading website.
www.wayfair.co.uk, a UK online retailer of everything for the home, has compiled month-by-month comparisons of top-selling items throughout 2011 and 2012 and has found practical kitchenware outselling all homeware items and accessories between February 1 and 14. Lighting, dining and bedroom furniture peaked throughout all other times of the year.
Wayfair predicts that its best-selling items over this year’s Valentine’s Day period will turn out to be: 1) Raymond Blanc by Anolon hard-anodised five-piece cookware set, £17.99; 2) Le Creuset stoneware deep heart dish with lid in cerise, £45.99; 3) The DRH Collection set of two Artland Prescott flute glass in pink, £25.99; 4) The DRH Collection pedestal cake stand with dome, £32.30; 5) Naturally Med olive wood 22cm heart-shaped board, £17.99; and 6) Meyer Select stainless steel six-piece cookware set, £98.99.
“Our findings show that unlike any other time of the year, kitchenware consistently outsells all other homeware items in the run-up to Valentine’s Day, which coincidentally drops on February 15,” commented Wayfair UK managing director Joel Stevenson.
“It begs the question, do British couples prefer giving and receiving practical gifts versus traditional flowers and chocolates? The findings may also mean more couples are choosing to save money by cooking their loved ones a romantic meal at home rather than dine out, which during these tough economic times makes perfect sense.”
A recent survey conducted by Wayfair US showed that 53% of its online female shoppers prefer to receive a practical gift instead of a traditional one, while 56% prefer a closet makeover or a clean house instead of flowers and a romantic dinner at a restaurant.
