Housewares Business-to-business magazine for housewares retailers and their suppliers
Le Creuset raised £10,000 for a local children’s hospice earlier this month after staff took over four of its charity stores for a day.
The special fund-raising Store Wars event took place in the Naomi House shops in Andover, Eastleigh, Winchester and Fareham.
Le Creuset promised to double its employees’ takings in the shop for the day, which totalled just over £4,000. In the event, though, the cookware company decided to round up the final figure to £10,000.
To boost sales the Le Creuset teams were set an Apprentice-style challenge to develop fun and creative activities to encourage shoppers to dig deep to raise funds for the charity, which provides support to children with life-limiting conditions, and their families.
The activities included dressing up in the national costume of countries in the World Cup, having Nelson – the Portsmouth FC mascot – on hand to rally shoppers and a bumper raffle which included John Lewis vouchers. And for every £5 spent in-store shoppers were given a free Le Creuset mug worth £9.50.
Le Creuset has supported Naomi House Children’s Hospice for the past three years. According to managing director Nick Ryder: “Our ongoing work with Naomi House is an important part of our commitment to supporting our local community.”
