LG has found an alternative and entertaining way to promote its home appliances with the launch of an Amazon Prime Video show titled “Estate of Survival”.
This brand-new series, which features six exciting episodes, follows the residents of the “Estate of Survival” mansion as they compete against each other in a variety of challenging missions.
“An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG,” said Lyu Jae-cheol, President of LG Electronics Home Appliance & Air Solution Company.
The show, which which is first being aired in the US before being rolled out to other countries, has contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: $100,000.
The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView refrigerator with LG’s exclusive Craft Ice (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with one-Hour Wash & Dry, QuadWash Pro, TrueSteam and Dynamic Heat Dry, the CordZero stick vacuum, and the PuriCare air purifier.
Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean features.
The series will also stream on LG Channels Showcase (Channel #999), LG’s first curated channel featuring fan-favourite movies and LG exclusives.
