Samuel Groves says that this Mermaid hard-anodised aluminium traditional milk loaf tin proved a winner at Exclusively Housewares.
It incorporates ridges to help mark out even slices, and a peep hole at the top to allows you to see when the dough is ready for the oven, and comes with two recipes.
The company also introduced a hard-anodised pudding sleeve for steamed favourites such as jam roly-poly and spotted dick, complete with five recipes.
Both products are finished with a stainless steel clasp to ensure a secure fit.
Retail price on application