Housewares Business-to-business magazine for housewares retailers and their suppliers
SDA brand Morphy Richards has added a food steamer to its suite of food preparation appliances.
The new and improved Intellisteam steamer has been launched by Morphy Richards to simplify steam cooking for the consumer. Described as ‘no ordinary steamer’, the Intellisteam features three separate compartments and an intelligent timer to synchronise the steaming process of separate ingredients, delivering a complete healthy meal in one pot, with all ingredients ready at the same time.
Eliminating the need for multiple cooking processes, the standalone Intellisteam’s intelligent, multi-programmable timer and three cooking compartments, to allow the user to prepare a fully balanced meal in one appliance. The clever horizontal design and features mean there is no contamination of flavours when cooking, and all compartments are accessible – unlike a traditional tiered steamer. A strong glass lid ensures the heat is retained.
Pre-programmed with eight settings for different food groups, the Intellisteam can also be re-programmed by the user, depending on their preferences and cooking habits. A handy keep-warm function means the ingredients are maintained at their best, regardless of interruptions. A bright and easy-use digital display represents the three individual steaming compartments and enables the user to easily set and see the remaining cooking time in each individual compartment.
The Intellisteam is both safe and user friendly, featuring thoughtful additions such as an external water top up which allows the user to add additional water without disturbing the meal’s cooking progress. As a safety measure there is also a boil-dry alarm to alert the cook to low water levels, and a safety cut-out, just in case.
The versatile accessories and individually controlled cooking chambers allow the user to cook proteins, carbohydrates, and vegetables in different combinations as well as sauces and desserts. To sit alongside the appliance Morphy Richards has developed a clear and accessible instruction book which includes recipe inspiration.
Designed with modern living in mind, the Intellisteam includes dishwasher safe parts and all accessories are made from BPA-free plastic. Despite its impressive technical capabilities, the Intellisteam is compact and easy to store, with all accessories fitting within the bowl and a plug and cord store provided underneath.
Annaliese Curtis, marketing manager at Morphy Richards, said: “Steaming has long been acknowledged as the best way to maintain nutritional value and flavour in food, especially vegetables. However, historically, many consumers had found themselves turned off by the idea of using tiered stacking baskets and having to time separate components.
“We believe the Intellisteam removes all these obstacles, allowing the consumer to easily steam an entire meal in a single pot without flavour contamination. This appliance does all the hard work for you. We think it’s a game changer for consumers.”
