Morphy Richards has achieved recognition for its achievements in energy efficiency, and says that being environmentally responsible is essential to commercial success.
The electrical appliances company won accreditation under the Energy Efficiency Accreditation Scheme, the UK’s independent benchmark for energy efficiency, owned by the Carbon Trust, managed by The National Energy Foundation and independently moderated by the Energy Institute.
CEO Phil Green commented: “Morphy Richards have given the commitment that our improved business performance would not be at the expense of our environmental goals. As we come to understand better what sustainable development means for us, we’re increasingly finding it offers the key to our future prosperity. Successful brands of the future will be those that both satisfy the needs of consumers and address their concerns about the environment.”
EEAS assessor Mike Steele praised the energy management at Morphy Richards and acknowledged the team’s work. He said: “The company is firmly committed to carbon reduction. We were particularly impressed by their focus; despite two major floods to contend with they maintained their attention on energy management to achieve the accreditation.”
Morphy Richards now joins a network of over 200 organisations accredited under the scheme for their active reduction of CO2 emissions. Achieving accreditation means maintaining and improving good practice in energy management, keeping up to date with new energy-saving initiatives and encouraging staff and consumers to be energy aware.