Morrisons ‘set to introduce more kitchenware’

Supermarket retailer Wm Morrison is reviewing its non-food offer with an eye to introducing more kitchenware early next year, according to reports.

The UK’s fourth largest supermarket retailer is said to be looking to abandon up to 10 of its home product categories, including some home furnishings and electronic items, and replace them with more kitchenware and cookware.

Morrisons has an 11.5% share of the grocery market, trading from 382 superstores and attracting 10m shoppers a week.