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Nespresso has unveiled a boutique store at The Trafford Centre in Manchester.
The premium coffee brand’s new 3,472 sq ft store, the first outside London, has opened on the Upper Mall of The Trafford Centre at 155 Peel Avenue, close to Banana Republic and Moss Bros.
At the heart of the outlet is The Coffee Room, where customers have the opportunity to taste Nespresso’s full range of 16 Grand Cru coffees.
Nespresso UK md Brema Drohan said: “There are now more than 270 Nespresso boutiques around the world and we’re thrilled to be introducing this store to the north-west.
“We have designed and created the boutique specifically to enhance the customer experience and the UK’s increasing desire for quality coffee. We believe we have found the perfect location where we can offer customers a unique environment in which to enjoy the Nespresso experience.”
Meanwhile, Nespresso plans to open two central London sites this summer on Brompton Road and Regent Street. They will join two other Nespresso boutiques in the capital: at Beauchamp Place and in Selfridges department store on Oxford Street. There is also a Nespresso boutique in Selfridges’ Birmingham branch.
