New eCommerce platform brings big returns for Joseph Joseph

A year after partnering with systems integrator Tryzens to overhaul its website, housewares supplier Joseph Joseph is ‘enjoying a significant growth’ in online sales.

With stockists in over 100 countries, Joseph Joseph required a website that could match the needs of the company’s worldwide audience.

Tryzens developed a new online platform, alongside the support of third-party apps, to improve and streamline the customer experience.

Users now enjoy a unified view of price, products, inventory and orders across the business. Easier checkout functionalities were also implemented, including one-click ordering, multi-currency and tax calculation.

Joseph Joseph has now reported a boost in unique year-on-year users of 20%, while seeing a reduction in bounce rate of 14%. It says the increase in web traffic has directly resulted in a 45% growth in revenue and attributed to a 25% increase in conversions.

The improved mobile-responsive design also contributed to a 57% increase in new mobile users, directly leading to a 71% growth in mobile transactions.

Joseph Joseph head of online Mike Warwick commented: “As we looked to expand our retail footprint, having a website that could easily upscale with our business operations was a critical component. But having an online platform was one thing; ensuring customers had an improved user experience, across all platforms, was another.

“Tryzens’ ability to thoroughly understand these aims meant they were expertly and effortlessly able to implement the best eCommerce solutions for our business, enabling us to reinvest our focus into improving other components of the company.”

He continued: “With today’s consumers expecting websites to offer both speed and responsive design, our new website guarantees these are given priority, no matter what platform, ensuring users have maximum flexibility in their purchases.

“The new solutions implemented by Tryzens have effectively resonated with both desktop and the ever-growing mobile user, resulting in a massive pool of new users.

“The enhanced online journey has been able to convert these new users into making purchases, representing a big stride forward in improving both our customer service and our profitability.”

Tryzens ceo Andy Burton added: “Joseph Joseph’s remarkable growth in revenue perfectly illustrates what a responsive website can achieve, especially when combined with a mobile-first approach.”

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