Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier JWP has revealed a new identity for the LocknLock brand.
JWP said: “LocknLock are a world leading food container manufacturer and are consistently ranked globally as a leading housewares company. So over the last 12 months they have been assessing ways in which to strengthen their brand positioning within the marketplace. Hence this new look branding, which will take effect on all product and packaging from January 2020. The main objectives of this new look are to focus on their core brand and to create more of a lifestyle approach.’
Adam Kavanagh, head of JWP, commented: “I’m very excited by this change of direction and I think the new branding will work really well across all platforms, including a new look packaging style. This will be a positive move forward and will help to create a strong brand awareness through visual consistency.”
