Nigella creates a run on Nordicware tree pan

Nordicware sold out of all its UK stock of its Holiday Tree bundt pan after Nigella Lawson used it to make her Spruced Up Vanilla Cake in her Christmas television series.

Nigella creates a run on Nordicware tree pan

Marcus Findlay, UK sales manager for Nordicware, told that Lawson had originally rung Nordicware in the US to try to get hold of one of the pans for her television recipe, and had been put through to the company’s president.

“He sent her one of everything – so we’ve started a relationship with her,” said Findlay.

“Needless to say, the day after the programme aired, we sold out of all our stock in about 20 minutes – and that was additional stock that we only got in at the last minute! I’ve now got another few hundred coming.

“I’m hopefully going to be able to do more work with Nigella next year, so watch this space!”

The bundt pan has a retail price of £28.

Back in October, television’s Hairy Bikers (or Hairy Bakers, as they called themselves for their latest series) used Nordicware’s Castle bundt pan to create a children’s birthday cake.

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